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Showing posts from July, 2018

UPGRADE YOUR WEB HOSTING TO A DEDICATED SERVER

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Most companies reach a point where they need to update the web hosting of their website in order to continue to provide their users with optimal navigation on their website . Shared hosting can be a way to start your business, however, if you know a growing business, your web hosting formula can be quickly outdated. It is often difficult to determine when it will be necessary to think about changing the type of web hosting.   Indeed, if you are able to see the limits of a shared hosting for your website, you will certainly be able to take the step towards a dedicated server at the right time. When to make the change? All the websites are different, it is the same for shared hosting. Thus, there are some indicators that will let you know that it is time to migrate to a dedicated server. 1. Slowness of your website If the performance of your website is getting worse , it may be time to switch to a dedicated server. If your visitors often have a server error ...

WHY DO YOU NEED A RESPONSIVE WORDPRESS SITE?

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If you are launching a new website, the question does not arise. Will my visitors access my site using mobile devices and desktop screens? What should I do to make my site accessible to smartphones   ? This question is even more important when you know that 61% of users are likely to return to your site. In order to understand how to better support these mobile users, we will explain how to make your WordPress site responsive and accessible to smartphones. Approach to mobile display As the issue of usability of mobile devices became more important in the late 2000s, marketers had to choose between several options when creating sites to adapt to Smartphones. The first option was to create a complete site built with bMobilized or DudaMobile. The sites were hosted on subdomains such as http://m.yourdomain.com. The mobile sites looked totally different from the original and presented only certain services. However, there were two drawbacks to this approach...

What Is A Lead?

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" Leads   ", " prospects ", " sales leads ", " SQL " and   "   MQL ": the vocabulary of the lead is very broad, and with your service providers and your teams, you sometimes find it hard to agree building your marketing strategy . Do not panic, we help you to see more clearly.   What is a lead ? At the simplest, we can consider that once you have information about a person, it can be considered a lead . Specifically, he is a contact who has completed the form of a website or blog. The lead is already a good track , but is not yet considered a prospect. He will have to follow a path before becoming a potential customer. We talk about leads especially in a BtoB context , and the BtoB lead is not the same as a BtoC lead ! In a general way, we consider that the first seeks an information, an acquaintance, when the second seeks more an emotion, a desire, to see a price. Having leads is good, but it is still necessary that th...

How an SEO Agency helps you with Google Search Engine

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A natural SEO agency or SEO agency aims to accompany its client to be well positioned in the search results page. This involves having a Google Friendly site, a significant amount of optimized content and inbound links from similar thematic sites. The SERP - Google results page Since its creation, Google indexes all Internet pages thanks to its robot - Googlebot . The goal is to get the most up-to-date copy of the visible Web set in its servers. On the occasion of each request entered by Internet user - nearly 4 billion per day - Google will propose to the user of the search engine a SERP - Search Results Page - which lists a series of sites likely to provide an answer relevant. We find in the SERP, three categories of result: The sponsored links that come from an advertising campaign - Google Adwords on the Search Network. We find a maximum of four ads at the top and sometimes three more at the bottom of the page. The local pack , proposed when the search i...

Goals for Digital Marketing Campaign

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Digital marketing has literally exploded over the last decade because of the benefits it generates for businesses but also because it provides a tailored response to the new behaviors of current consumers. But what is a digital marketing strategy ? What disciplines does it cover? What are the strengths for companies that practice it? Digital marketing drives all digital levers The digital marketing is often confused with the web marketing because it is based primarily on the web, but not only. In fact, digital marketing is the set of practices whose purpose is to promote a business, capture leads and win new customers via different digital media: The web: corporate sites and commercial sites, blogs. The social networks . The SEO : SEO on search engines. The SMO : natural referencing on social media platforms. The 'inbound marketing : content marketing, newsletters ... Mobile marketing: applications, m-couponing, geolocated push notifications ... Emailing cam...