How an SEO Agency helps you with Google Search Engine

A natural SEO agency or SEO agency aims to accompany its client to be well positioned in the search results page. This involves having a Google Friendly site, a significant amount of optimized content and inbound links from similar thematic sites.

The SERP - Google results page

Since its creation, Google indexes all Internet pages thanks to its robot - Googlebot . The goal is to get the most up-to-date copy of the visible Web set in its servers.

On the occasion of each request entered by Internet user - nearly 4 billion per day - Google will propose to the user of the search engine a SERP - Search Results Page - which lists a series of sites likely to provide an answer relevant.

We find in the SERP, three categories of result:

The sponsored links that come from an advertising campaign - Google Adwords on the Search Network. We find a maximum of four ads at the top and sometimes three more at the bottom of the page.

The local pack , proposed when the search is associated with a place. A map overhangs

three local results.

Natural results or organic results, up to 10 per page.

The job of a SEO agency or SEO for Search Engine Optimization , aims to get on the SERP the highest position among the 10 results of the first page of Google. Only 9% of Internet users take the trouble to visit the 2nd page of results.

How an SEO Agency Helps You Become Google Friendly

The first step of a natural SEO agency is to make sure that Google understands the nature of the information posted online through the website.

For this the search engine uses many elements that Googlebot will read through the HTML code of the page. The information in it does not have all the same importance. Priority is given to the following elements:

The title of the page - The Title tag

The metadescription, which does not affect the positioning directly but encourages the user to click

Intermediate titles that structure the text - Hn tags

words in bold.

A mission systematically starts with an SEO audit , a technical analysis of the existing. Although many tools help collect data from a crawl, this work remains very manual and the added value of an audit is the analysis of the data proposed by the agency's expert.

SEO writing is the basis of SEO

On a query, thousands of sites are likely to provide a response element to the user. Google will highlight pages of sites that "seem" expert in the subject of the query.

The quantity and quality of content gives credibility to this expertise , an SEO agency advises and trains the editors to offer content that is both interesting for the user and structured for Google.

Inbound Marketing and SEO share the importance of content.

Any question that a prospect, a customer, a fan, etc. might have, should find a reasoned answer on your website in the form of a web page or blog post.

To facilitate the indexing and navigation of visitors , it is important to link the texts to each other by internal hypertext links . A natural SEO agency also offers this internal networking work.

Netlinking or finding inbound links

Your Google Friendly site with many optimized texts will gain credibility - and therefore visibility. If other sites of the same theme mention your site through hypertext links to your site you gain popularity. These Backlinks can point to your homepage or deeper pages and include articles from your blog.

It was initially the amount of inbound links that allowed Google to prioritize the results in its search engine. This criterion, among the 200 others, keeps a significant weight. Netlinking or netbuilding is the action of promoting the accumulation of links from other sites.

Penguin, Panda, how to avoid Google penalties?

The dominance of Google - 98% market share in France - and the huge impact of a good position in the SERP for the acquisition of traffic to its website leads companies to work more and more with SEO agencies .

Optimize your site is recommended, try to play the algorithm by techniques and practices that bring nothing to the user is sanctioned by Google. This point is recalled in an article about  5 best practices in SEO

Of the many filters, two have had a significant impact in recent years:

Panda which penalizes the sites whose contents are bad qualities (not enough texts, artificial accumulation of keywords ...)

Penguin who sanctions the pages whose incoming links seem artificial. A little as if your institution would accumulate opinions that would not mislead anyone as to their artificiality. The SEO is working long term and largely manual but the cost / traffic will decrease to improve your position. Unlike SEA , advertising on Google, whose traffic disappears as soon as you stop your campaigns.

Our team of experts will be very happy to build and implement a strategy for optimizing your website. The services offered by the Digital Media Trend concern both the SEO audit of your website to detect possible blocking factors, the creation of your editorial line and the writing of optimized content.