Goals for Digital Marketing Campaign

Digital marketing has literally exploded over the last decade because of the benefits it generates for businesses but also because it provides a tailored response to the new behaviors of current consumers. But what is a digital marketing strategy ? What disciplines does it cover? What are the strengths for companies that practice it? Digital marketing drives all digital levers

The digital marketing is often confused with the web marketing because it is based primarily on the web, but not only.

In fact, digital marketing is the set of practices whose purpose is to promote a business, capture leads and win new customers via different digital media:

• The web: corporate sites and commercial sites, blogs.
• The social networks .
• The SEO : SEO on search engines.
• The SMO : natural referencing on social media platforms.
• The 'inbound marketing : content marketing, newsletters ...
• Mobile marketing: applications, m-couponing, geolocated push notifications ...
• Emailing campaigns .
• Big Data: the exploitation of data of Internet users.
• Local marketing: geolocated advertising on search engines, social networks ...
• In digital marketing , therefore, all the digital levers are operated in order to:
• Acquire new customers.
• Detect leads.
• Give visibility and credibility to the company.
• Promote an offer to a wider audience.
• Get out of the game of markets that have become more and more competitive. The strengths of digital marketing